Years ago, someone recommended this moisturising cream that was supposed to be good for women over thirties. It was such an expensive cream that could only be bought at a particular department store. The cream didn't make me look young or anything. However, I had so bought into the idea of anti-aging that I was scared to use other products.
One day I "woke up" and realised beauty products only work if you believe they do. So I stopped using expensive beauty products and started using baby lotion (the supermarket brand) as both a body moisturiser and on my face.
I believe when you buy into products that are supposed to be anti-this or anti-that, what you're trying to prevent is always going to be in your consciousness and you end up experiencing it.
If I'm going to buy into an illusion, I would rather buy into a product that is baby skin conscious than anti-aging conscious.
Related article: Oxymoronic, Naturally!; What You Focus on You Become; The Wonder Drug - Revisited